MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist with 20 years of experience in China and in the culture field.
MB Projects assists cultural institutions and creative industry companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China. We also advise Chinese institutions and companies looking for help in cultural strategy and engineering, cultural programming, international exposure, etc.
We pride ourselves in offering strategic thinking, professionalism, network, and creativity to projects which we hope can bring long-term contributions, which are socially responsible, and show respect for the art and the public.
What We Do
We help you build and carry out successfully your cultural projects and strategies in China
We help Chinese institutions and companies looking for advice in cultural strategy and planning; cultural programming, management, and engineering; international exposure, etc.
We assist international cultural institutions and creative sector companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China .
We provide help in the following sectors: museums and galleries; art exhibitions and fairs; architecture and design; cinema and TV; festivals, performing arts, and outdoor events; books and publishing; charity and not-for-profits.
Who We Are
Our Team and Network
Leading Culture Professionals
MB Projects works with an established network of freelance consultants or specialized agencies who can join the team depending on each project’s needs.
A Large Network of Partners
15 years of experience in the cultural sector in China, France and the USA, have enabled the founder of MB Projects and her team to establish a solid network of relationships in China and the West.
Starting 2026 at MB Projects
As the year gets underway, MB Projects continues its work supporting cultural institutions, brands, and partners in the development of ambitious projects between Europe and Asia.
Launch of Tracé Bleu in China
We were very happy at MB Projects China to accompany architecturestudio for the launch of the Chinese edition of its book “Tracé Bleu” at Archipelago Bookstore in Shanghai！
MB Projects Collaborates on A Podcast Series for Fabrice Hyber’s Shanghai Exhibition
To accompany “…de la vallée”, the solo exhibition by Fabrice Hyber presented by the Fondation Cartier and Power Station of Art in Shanghai, MB Projects supported the production of a 6-episode podcast series in collaboration with Xiaoyuzhou, China’s leading podcast platform, and six independent Chinese creators.
